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Data from: Why you should lean into how-to content in 2018

Viewers turn to YouTube how-to and learning content, not just entertainment.

Why people turn to YouTube

Youtube Content Trends Self Learning SVG

YouTube viewers use the platform for help with their work, studies, or hobbies.

86%

of viewers say they regularly turn to YouTube to learn something new.

How watching videos on YouTube makes people feel

Learning from YouTube SVG

How-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.