Data from: Why you should lean into how-to content in 2018

Data from: Why you should lean into how-to content in 2018

Viewers turn to YouTube how-to and learning content, not just entertainment.

2and2/Google

Why people turn to YouTube

Youtube Content Trends Self Learning SVG
2and2/Google

YouTube viewers use the platform for help with their work, studies, or hobbies.

2and2/Google
86%

of viewers say they regularly turn to YouTube to learn something new.

2and2/Google

How watching videos on YouTube makes people feel

Learning from YouTube SVG
2and2/Google

How-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.

Google/Ipsos