Micro-moments on the move

Search interest in "open now" has tripled in the past two years.

2015 vs. June 2017 Google Trends

Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

Jan. 2017 Google/Ipsos Connect

smartphone owners turn to search first to address their immediate needs.

May 2016 Google/Purchased Digital Diary

Industries going digital

95

of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.

Jan. 2017 Google/comScore

travelers across countries are interested in using digital assistants to research or book travel.

2017 Google/Phocuswright
86

of the top 200 beauty videos on YouTube were made by creators (vs. branded or professional content).

May 2017 Nielsen/Carat/YouTube

Viewers are sitting up and paying attention

people visit YouTube each month.

May 2017 YouTube
81

of video-viewing occasions get all or most of people’s attention.

2017 Google/Ipsos

Paid YouTube mobile advertising is 84% more likely to receive viewers' attention than TV advertising.

2016 Google/Ipsos

Wild cards

47

of millennials say they've watched YouTube videos to improve their health or feel better after feeling down.

May 2017 Google/Ipsos Connect

Influencers are just as likely as celebrities to drive buying decisions.

May 2017 Nielsen/Carat/YouTube
53

of visits are abandoned if a mobile site takes longer than 3 seconds to load.

Mar. 2016 Google