This past year, people have increasingly been turning to their phones with the expectation of finding what they need right here and right now.
Industries going digital
Whether it’s booking travel through digital assistants, car shopping online, or beauty vloggers dethroning professionals, this year’s data shows how the game has changed across all kinds of industries.
Viewers are sitting up and paying attention
Contrary to popular belief, people do still pay attention to ads, as some of our favorite YouTube stats and insights from 2017 show.
These three insights were too interesting for us not to share again. Fun fact: the last insight is one of our most popular of the year.