69

of travelers are more loyal to a travel company that personalizes their experiences online and offline.

April 2017 Google/Ipsos Connect
79

of mobile travelers completed a booking after doing research on their smartphone, up from 70% in 2016.

April 2017 Google/Ipsos Connect
45

of mobile travelers have called to book or to get more information after doing travel research on their smartphone, up from 37% in 2016.

April 2017 Google/Ipsos Connect
78

of business travelers are more loyal to a travel company that personalizes their experiences online and offline.

April 2017 Google/Ipsos Connect
83

of mobile business travelers have booked travel after doing research on their smartphone.

April 2017 Google/Ipsos Connect
58

of mobile business travelers have called to book or to get more information after doing travel research on their smartphone, up from 45% in 2016.

April 2017 Google/Ipsos Connect