69

of travelers are more loyal to a travel company that personalizes their experiences online and offline.

April 2017 Google / Ipsos
79

of mobile travelers completed a booking after doing research on their smartphone, which is significantly higher than in 2016 (70%).

April 2016/2017 Google / Ipsos
78

of business travelers are more loyal to a travel company that personalizes their experiences online and offline.

April 2017 Google / Ipsos
83

of mobile business travelers have booked travel after doing research on their smartphone.

April 2016/2017 Google / Ipsos