Data from: 3 ways travel marketers can fine-tune their measurement strategy

Data from: 3 ways travel marketers can fine-tune their measurement strategy

Leading travel marketers know that mobile plays a critical role in the customer journey and are comfortable using estimates to close measurement gaps. With the right plan and data, marketers can go beyond evaluating individual channels in silos and build long-term customer value.

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69

of travelers are more loyal to a travel company that personalizes their experiences online and offline.

April 2017 Google/Ipsos Connect
79

of mobile travelers completed a booking after doing research on their smartphone, up from 70% in 2016.

April 2017 Google/Ipsos Connect
45

of mobile travelers have called to book or to get more information after doing travel research on their smartphone, up from 37% in 2016.

April 2017 Google/Ipsos Connect
78

of business travelers are more loyal to a travel company that personalizes their experiences online and offline.

April 2017 Google/Ipsos Connect
83

of mobile business travelers have booked travel after doing research on their smartphone.

April 2017 Google/Ipsos Connect
58

of mobile business travelers have called to book or to get more information after doing travel research on their smartphone, up from 45% in 2016.

April 2017 Google/Ipsos Connect