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How voice assistance is reshaping consumer behavior

52%

of people who own a voice-activated speaker say they keep their device in a common room, such as a family room, living room, etc.

25%

of people who own a voice-activated speaker say they keep their device in a bedroom.

22%

of people who own a voice-activated speaker say they keep their device in the kitchen.

62%

of those who regularly use a voice-activated speaker say they are likely to buy something through their voice-activated speaker in the next month.

58%

of those who regularly use a voice-activated speaker say they create or manage shopping lists at least once a week.

44%

of those who regularly use a voice-activated speaker say they order products they need like groceries, household items, etc., at least once a week.

52%

of those who own a voice-activated speaker would like to receive info about deals, sales, and promotions from brands.

48%

of those who own a voice-activated speaker would like to receive personalized tips and information from brands to make their lives easier.

42%

of those who own voice-activated speakers would like to receive info about upcoming events or activities from brands.

53%

of people who own a voice-activated speaker said it feels natural talking to it.

Almost 70% of requests to the Google Assistant are expressed in natural language, not the typical keywords people type in a web search.

41%

of people who own a voice-activated speaker say it feels like talking to a friend or another person.