How voice assistance is reshaping consumer behavior

How voice assistance is reshaping consumer behavior

Search Consumer Insights
52%

of people who own a voice-activated speaker say they keep their device in a common room, such as a family room, living room, etc.

Google/Peerless Insights
Search Consumer Insights
25%

of people who own a voice-activated speaker say they keep their device in a bedroom.

Google/Peerless Insights
Search Consumer Insights
22%

of people who own a voice-activated speaker say they keep their device in the kitchen.

Google/Peerless Insights
Search Consumer Insights Retail
62%

of those who regularly use a voice-activated speaker say they are likely to buy something through their voice-activated speaker in the next month.

Google/Peerless Insights
Search Consumer Insights Retail
58%

of those who regularly use a voice-activated speaker say they create or manage shopping lists at least once a week.

Google/Peerless Insights
Search Consumer Insights Retail
44%

of those who regularly use a voice-activated speaker say they order products they need like groceries, household items, etc., at least once a week.

Google/Peerless Insights
Search Consumer Insights Retail
52%

of those who own a voice-activated speaker would like to receive info about deals, sales, and promotions from brands.

Google/Peerless Insights
Search Consumer Insights Micro-Moments
48%

of those who own a voice-activated speaker would like to receive personalized tips and information from brands to make their lives easier.

Google/Peerless Insights
Search Consumer Insights Micro-Moments
42%

of those who own voice-activated speakers would like to receive info about upcoming events or activities from brands.

Google/Peerless Insights
Search Consumer Insights
53%

of people who own a voice-activated speaker said it feels natural talking to it.

Google/Peerless Insights
Search Consumer Insights

Almost 70% of requests to the Google Assistant are expressed in natural language, not the typical keywords people type in a web search.

Google
Search Consumer Insights
41%

of people who own a voice-activated speaker say it feels like talking to a friend or another person.

Google/Peerless Insights