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Data from: Make the grade for back-to-school - 4 YouTube trends to inform your video strategy

Watch time for back-to-school content is soaring on YouTube. Here are a few data points about what’s trending and what consumers expect that you can apply to your back-to-school video plan.

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Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

If each hour of back-to-school YouTube content watched in 2016 alone was represented by a pencil laid end to end, they would stretch from California to Australia and back.

In the past two years on YouTube, videos with "review" in the title had more than 50,000 years' worth of watch time on mobile alone.

In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.


of parents believe companies and brands can do more to represent learners from all backgrounds in back-to-school messaging.


of parents who watch YouTube report being open to receiving back-to-school advice from brands.

More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.


of millennials like it when they can click on a product from an ad.