Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

September 2016 YouTube

If each hour of back-to-school YouTube content watched in 2016 alone was represented by a pencil, they would stretch from Brisbane, California to Brisbane, Australia and back.

December 2016 YouTube

In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.

June 2017 YouTube
65

of parents believe companies and brands can do more to represent learners from all backgrounds in back-to-school messaging.

July 2017 Google/Ipsos
68

of parents who watch YouTube report being open to receiving back-to-school advice from brands.

July 2017 Google/Ipsos

More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

July 2017 Google/Ipsos
70

of millennials like it when they can click on a product from an ad.

July 2017 Google/Ipsos