Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

July - Sept 2014, 2016 YouTube

If each hour of back-to-school YouTube content watched in 2016 alone was represented by a pencil, they would stretch from Brisbane, California to Brisbane, Australia and back.

Jan - Dec 2016 YouTube

In the past two years on YouTube, videos with "review" in the title had more than 50,000 years' worth of watch time on mobile alone.

July 2015 - June 2017 YouTube

In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.

Jan - June 2015 and 2017 YouTube
65

of parents believe companies and brands can do more to represent learners from all backgrounds in back-to-school messaging.

July 2017 Google/Ipsos
68

of parents who watch YouTube report being open to receiving back-to-school advice from brands.

July 2017 Google/Ipsos

More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

July 2017 Google/Ipsos
70

of millennials like it when they can click on a product from an ad.

July 2017 Google/Ipsos