Myth: When people watch YouTube on their mobile devices, it's during the day and "on the go"

On mobile alone, in an average week, YouTube reaches more adults 18+ during prime time than any cable network does

Apr. 2016 Nielsen

adults report watching YouTube at home on their mobile devices

Jul. 2016 Google/Ipsos Connect

Home mobile YouTube viewing occurs primarily during prime time

Jul. 2016 Google/Ipsos Connect

people default to horizontal viewing when watching videos on their phones

Jul. 2016 Google/Ipsos Connect

YouTube mobile users are 2X as likely to pay close attention while watching YouTube compared to TV users while watching TV

Jul. 2016 Google/Ipsos Connect

Myth: YouTube is only for watching viral videos

Almost 4X as many people prefer watching video on YouTube as on social platforms that are less video-centric

Jul. 2016 Google/Ipsos Connect

The top two reasons viewers watch YouTube are "to relax" and "to feel entertained"

Jul. 2016 Google/Ipsos Connect

The top four content categories watched by YouTube users are comedy, music, entertainment/pop culture, and "how to"

Jul. 2016 Google/Ipsos Connect
68

of YouTube users watched YouTube to help make a purchase decision

Jul. 2016 Google/Ipsos Connect