On mobile alone, in an average week, YouTube reaches more adults 18+ during prime time than any cable network does
The latest YouTube stats on when, where, and what people watch
When it comes to the latest trends on how people are watching YouTube videos—when, where, and even what—there are plenty of misconceptions. Here we break down the latest stats on YouTube watch behavior and bust some common myths.
adults report watching YouTube at home on their mobile devices
Home mobile YouTube viewing occurs primarily during prime time
people default to horizontal viewing when watching videos on their phones
YouTube mobile users are 2X as likely to pay close attention while watching YouTube compared to TV users while watching TV
Almost 4X as many people prefer watching video on YouTube as on social platforms that are less video-centric
The top two reasons viewers watch YouTube are "to relax" and "to feel entertained"
The top four content categories watched by YouTube users are comedy, music, entertainment/pop culture, and "how to"
of YouTube users watched YouTube to help make a purchase decision