Myth: When people watch YouTube on their mobile devices, it's during the day and "on the go"
Reality: The majority of watch time on YouTube is mobile, yet many marketers still believe mobile viewing translates to short, daytime, on-the-go sessions. In fact, when it comes to YouTube viewing behavior, mobile is a lot like TV: The world watches at home, during prime time, and on horizontally oriented screens.
3 in 4
adults report watching YouTube at home on their mobile devices.
Google/Ipsos Connect