The Latest YouTube Stats on Audience Demographics: Who’s Tuning In

Picture for a moment the “average YouTube user.” What do you see? We hear a lot of misconceptions about who is—and who isn’t—on YouTube. Here are some of the most common myths about YouTube viewers, and the data-backed demographic insights that break them down.

The Latest YouTube Stats on Audience Demographics: Who’s Tuning In

Myth: The average YouTube user is a young, single male

Reality: The average YouTube user is just as likely to be female as male, and even more likely to be college-educated and have a family than not.