The Latest YouTube Stats on Audience Demographics: Who’s Tuning In

The Latest YouTube Stats on Audience Demographics: Who’s Tuning In

Picture for a moment the “average YouTube user.” What do you see? We hear a lot of misconceptions about who is—and who isn’t—on YouTube. We know, for instance, that the demographics of YouTube’s audience is more than 50% female, YouTube users are more likely to have kids than non-users, and users are more likely to have a college degree than the general population. Here are some of the most common myths about YouTube viewers, and the data-backed demographic insights that break them down.

Myth: Only millennials love YouTube

Reality: YouTube watch time continues to grow among older audiences, too.

From 2015 to 2016, time spent on YouTube more than doubled among adults 18+.

April 2016 Google/Nielsen

From 2015 to 2016, time spent on YouTube almost tripled among adults 55+.

April 2016 Google/Nielsen

From 2015 to 2016, time spent on YouTube grew 40% faster among adults 35+ than among adults overall.

April 2016 Google/Nielsen

From 2015 to 2016, time spent on YouTube grew 80% faster among adults 55+ than among adults overall.

April 2016 Google/Nielsen

According to comScore, YouTube reaches 95% of online adults 35+ in a month.

October 2016 ComScore

According to comScore, YouTube reaches 95% of online adults 55+ in a month.

October 2016 ComScore

Myth: The average YouTube user is a young, single male

Reality: The average YouTube user is just as likely to be female as male, and even more likely to be college-educated and have a family than not.

of YouTube's audience is female.

April 2016 Google/Nielsen

YouTube users are more likely to have a college degree compared to the general population.

April 2016 Google/Nielsen

YouTube users are more likely to have kids compared to non-users

July 2016 Google/Ipsos Connect