Myth: Only millennials love YouTube

Reality: YouTube watch time continues to grow among older audiences, too.

From 2015 to 2016, time spent on YouTube more than doubled among adults 18+.

Google/Nielsen

From 2015 to 2016, time spent on YouTube almost tripled among adults 55+.

Google/Nielsen

From 2015 to 2016, time spent on YouTube grew 40% faster among adults 35+ than among adults overall.

Google/Nielsen

From 2015 to 2016, time spent on YouTube grew 80% faster among adults 55+ than among adults overall.

Google/Nielsen

According to comScore, YouTube reaches 95% of online adults 35+ in a month.

ComScore

According to comScore, YouTube reaches 95% of online adults 55+ in a month.

ComScore

Myth: The average YouTube user is a young, single male

Reality: The average YouTube user is just as likely to be female as male, and even more likely to be college-educated and have a family than not.

of YouTube's audience is female.

Google/Nielsen

YouTube users are more likely to have a college degree compared to the general population.

Google/Nielsen

YouTube users are more likely to have kids compared to non-users

Google/Ipsos Connect