Top Search Questions Related to Car Dealership Location:
Jul. 2016
Google data
76%
of luxury auto shoppers are men
Related Data
One consumer's auto search included over 900 digital interactions during a three-month period leading up to her decision.
2015
Google/Luth
51%
of buyers attempted to contact car dealers online in 2013. This number increased to 64% in 2014
Nov. 2014
Netpop Research
90%
of car buyers turn to Google Search for a shorter, more efficient research process and are now taking less time to decide on a final purchase.
Nov. 2014
Netpop Research
Car buyers
now take, on average, 2.3 months to decide which car to buy.
Nov. 2014
Netpop Research
65%
of people who took their vehicle in for service first heard about the service center they visited through video.
2017
Google / Critical Mix