76^%

One consumer's auto search included over 900 digital interactions during a three-month period leading up to her decision.

51^%

of buyers attempted to contact car dealers online in 2013. This number increased to 64% in 2014

90^%

of car buyers turn to Google Search for a shorter, more efficient research process and are now taking less time to decide on a final purchase.

Car buyers

now take, on average, 2.3 months to decide which car to buy.

71% of the digital touchpoints in one consumer's auto search occurred on mobile.