1:3
of those surveyed in 2017 still said they were uncomfortable researching and booking travel on their phone - nearly unchanged from 2015.
2017
Google/Phocuswright
More than 90% of B2B buyers reporting a superior mobile experience say they are likely to buy again from the same vendor compared with only about 50% of those reporting a poor mobile experience.
Related Data
87%
of smartphone users who reported tracking their own physical activity on their smartphones in the past month used apps to do so.
Oct. 2016
Google/Ipsos
Leading marketers are 31% more likely than mainstream marketers to have increased investment in technologies that make site experiences faster.
March 2017
Econsultancy and Google
89%
of people are likely to recommend a brand after a positive brand experience on mobile.
April 2017
Google/Purchased
51%
of smartphone users have purchased from a company/brand other than the one they intended to because the information provided was useful.
Aug. 2015
Google/Ipsos
Black millennials watch substantially more YouTube on mobile than other millennials.
Sept. 2016
Nielsen