Leading marketers are 31% more likely than mainstream marketers to have increased investment in technologies that make site experiences faster.
do 12 searches on average prior to engaging on a specific brand's site.
of the B2B searches for tech products and services in English occur outside of the U.S. and Canada.
of B2B researchers use the internet during the B2B research process.
of business travelers are more loyal to a travel company that personalizes their experiences online and offline.
Leading markers are 1.5X as likely as mainstream to be increasing investments in capabilities like machine learning to predict customer needs.
of leading marketers agree that a capability in machine learning will be critical to provide personalized experiences along the customer journey.