70%
of searches for "When does school start?" take place on mobile.
Jan.–Jun. 2015
Google Search Data
Twice as many back-to-school haul videos were posted in the first seven months of 2014 compared to 2013.
Related Data
48%
growth in "back to school" search interest.
Jun.–Sep. 2013 and Jun.–Sep. 2014
Google Trends
1in4
back-to-school shoppers have already begun researching products by July and 15% will have made purchases for the coming school year.
June 2014
Google Consumer Surveys
Video Watch Time
Jan. 15–Feb. 7, 2016
Google Data
Search interest in "shoe stores near me" spiked in August (back-to-school season).
Jan. 2013–Jun. 2015
Google Trends
Over 50% of learning-related videos are uploaded outside of the U.S.
2017
YouTube