70%
of searches for "When does school start?" take place on mobile.
Jan.–Jun. 2015
Google Search Data
70%
of back-to-school shoppers say they'd shop at three or fewer stores for their supplies.
Related Data
48%
growth in "back to school" search interest.
Jun.–Sep. 2013 and Jun.–Sep. 2014
Google Trends
1in4
back-to-school shoppers have already begun researching products by July and 15% will have made purchases for the coming school year.
June 2014
Google Consumer Surveys
Video Watch Time
Jan. 15–Feb. 7, 2016
Google Data
Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.
July - Sept 2014, 2016
YouTube
Search interest in "shoe stores near me" spiked in August (back-to-school season).
Jan. 2013–Jun. 2015
Google Trends