70%
of searches for "When does school start?" take place on mobile.
Jan.–Jun. 2015
Google Search Data
of back-to-school shoppers say they'd shop at three or fewer stores for their supplies.
of searches for "When does school start?" take place on mobile.
growth in "back to school" search interest.
back-to-school shoppers have already begun researching products by July and 15% will have made purchases for the coming school year.
Video Watch Time
Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.
Search interest in "shoe stores near me" spiked in August (back-to-school season).