>1/2 of smartphone users prefer using a finance app over a mobile site to make a payment to a business.
of the general population have downloaded their bank’s app vs 53% of millennials.
of users prefer finance apps that store their preferences to make future activities easier.
Search interest for 401Ks peaks in January.
Avg. Speed for Finance Mobile Sites to Display Content
Top search queries about retirement are around how to save.
are 1.5X more likely to change banks.