Advertisers use an average of 4.7 digital platforms to address cross-channel needs.
People watched nearly 7 million hours of ads and ad teasers from the big game in the first six weeks of 2015—more than in all 52 weeks of 2014.
Mastheads generated 6.4X as much revenue per $1 spent as TV.
U.S. smartphone video viewers are 1.4X as likely to watch ads on their devices as TV and desktop viewers.
most-watched videos on YouTube in the week following the 2014 Oscars were branded.
see 16% more search ad conversions when cross-device data is included.
YoY growth in YouTube searches for ASMR.