YouTube watch time for sports like track and field, gymnastics, swimming, and volleyball between Mar. 2015 and Feb. 2016 exceeded total watch time for all of the estimated content ever broadcast on ESPN by 30X.
of black millennials say they are more likely to buy from a brand that takes a stand on race-related issues.
Black millennials watch substantially more YouTube on mobile than other millennials.
of vlog content on YouTube comes from brands.
Mastheads generated 6.4X as much revenue per $1 spent as TV.
Views of real estate videos on YouTube increased 13% YoY.
On Valentine's Day 2015, the average daily viewership of "lobster-cooking" videos on mobile increased 4.9X.