Leading marketers are 31% more likely than mainstream marketers to have increased investment in technologies that make site experiences faster.
In studies of advertisers who bought Google Preferred inventory across a variety of verticals, campaigns saw, on average, 80% lifts in ad recall and 17% lifts in brand awareness.
Mastheads generated 6.4X as much revenue per $1 spent as TV.
76% of people who search on their smartphones for something nearby visit a business within a day.
More than half of daily YouTube users ages 18–49 say their personal opinions (including politics) have been influenced by YouTube creators.
see 16% more search ad conversions when cross-device data is included.
of global app users recall ads in apps.