U.S. smartphone video viewers are 1.4X as likely to watch ads on their devices as TV and desktop viewers.
are 30X more likely to list a phone than a TV as their favorite device.
growth in searches for smart TVs, surpassing searches about other popular TV specs.
increase in searches for connected home products.
of people use a smartphone to go online while watching TV.
Searches for NFC, which lets smartphones “talk to” objects, grew 1.5X.
of global smartphone owners install games within a week of getting their phones, a higher percentage than any other type of app.