hours of video about connected car platforms were watched on YouTube in the first 11 months of 2014.
One consumer's auto search included over 900 digital interactions during a three-month period leading up to her decision.
Every February, there is a spike in search interest for cars "for sale under [given amount]."
of buyers attempted to contact car dealers online in 2013. This number increased to 64% in 2014
of car buyers turn to Google Search for a shorter, more efficient research process and are now taking less time to decide on a final purchase.
now take, on average, 2.3 months to decide which car to buy.