87%
of smartphone users who reported tracking their own physical activity on their smartphones in the past month used apps to do so.
Oct. 2016
Google/Ipsos
If a mobile site or app doesn't satisfy their needs, 66% of online smartphone users will take actions that have some negative impact on a brand.
Related Data
51% of smartphone users have purchased from a company/brand other than the one they intended to because the information provided was useful.
Aug. 2015
Google/Ipsos
When smartphone users are deciding whether to install a shopping app, discounts and deals are the top motivating factors.
Oct. 2016
Google/Ipsos
76%
76% of people who search on their smartphones for something nearby visit a business within a day.
May 2016
Google/Purchased
>1/2 of smartphone users prefer using a finance app over a mobile site to make a payment to a business.
Oct. 2016
Google/Ipsos
1in2
smartphone owners used their phone to choose where to eat in the last four weeks.
Jun. 2015
Google/Galaxy