1/3
of those surveyed in 2017 still said they were uncomfortable researching and booking travel on their phone - nearly unchanged from 2015.
2017
Google/Phocuswright
If a mobile site or app doesn't satisfy their needs, 66% of online smartphone users will take actions that have some negative impact on a brand.
Related Data
Why people turn to YouTube
Oct. 2017
2and2/Google
51% of smartphone users have purchased from a company/brand other than the one they intended to because the information provided was useful.
Aug. 2015
Google/Ipsos
Black millennials watch substantially more YouTube on mobile than other millennials.
Sept. 2016
Nielsen
76%
76% of people who search on their smartphones for something nearby visit a business within a day.
May 2016
Google/Purchased
17%
of consumers used a social network when looking for information about local businesses.
2014/2015
The Consumer Barometer Survey