Black millennials watch substantially more YouTube on mobile than other millennials.
Dads are more likely than moms to look for parenting guidance on YouTube.
of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents.
of millennial dads seek out videos about baby health.
are 2X more likely to be focused while watching video on their smartphones vs. on TV.
of millennials use their phones while in bed.
of gamers are above the 34-year-old millennial threshold.