Leading marketers are 31% more likely than mainstream marketers to have increased investment in technologies that make site experiences faster.
March 2017
Econsultancy and Google
Leading marketers are 72% more likely than the mainstream to strongly agree that they’re investing in improving the quality and/or volume of the first-party data they capture.
Related Data
YouTube
Mastheads generated 6.4X as much revenue per $1 spent as TV.
2015
Google/MarketShare
76%
76% of people who search on their smartphones for something nearby visit a business within a day.
May 2016
Google/Purchased
More than half of daily YouTube users ages 18–49 say their personal opinions (including politics) have been influenced by YouTube creators.
Nov. 2015
Google/Ipsos Connect
U.S. retailers
see 16% more search ad conversions when cross-device data is included.
2015
Google AdWords Internal Data
60%
of global app users recall ads in apps.
2014
AdMob