51% of smartphone users have purchased from a company/brand other than the one they intended to because the information provided was useful.
4 in 10
Digital Moms spend at least a few days on research before making a purchase.
76% of people who search on their smartphones for something nearby visit a business within a day.
of consumers used a social network when looking for information about local businesses.
of survey respondents said cost was preventing them from completing a weight-loss program.
attracted roughly 110 million people (46% of U.S. households) during game time on TV in 2014, roughly the same number of viewers YoY.
of Canadians belong to at least one retailer loyalty program.