>1/2 of smartphone users prefer using a finance app over a mobile site to make a payment to a business.
Ease of use and navigation is nearly twice as important as any other feature in a finance app.
of users prefer finance apps that store their preferences to make future activities easier.
Search interest for 401Ks peaks in January.
Avg. Speed for Finance Mobile Sites to Display Content
of Americans pay monthly bills in full.
of the general population have downloaded their bank’s app vs 53% of millennials.