Conversion rates have grown nearly 10% on mobile travel sites, while the length of those mobile visits has shrunk by 5%, indicating more people are finding what they need in shorter sessions.
Experienced switchers (those who have booked multiple cruises with multiple cruise companies) are 13X more likely to be inspired via the internet than through TV ads.
of cruise passengers are experienced switchers, meaning they've booked multiple cruises with multiple cruise companies.
Compared with the average YouTube user, travelers are 18X more likely to watch videos about restaurants.
Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past 2 years.
of users who paid for a travel app did so because it had good reviews.
of people who were planning a summer trip had not decided on their destination as of February.