51% of smartphone users have purchased from a company/brand other than the one they intended to because the information provided was useful.
Of the ads tested for ad recall on the YouTube Empowering Ads Leaderboard, all performed in the top 25% of their categories, with most in the top 10%.
Black millennials watch substantially more YouTube on mobile than other millennials.
76% of people who search on their smartphones for something nearby visit a business within a day.
of consumers used a social network when looking for information about local businesses.
of survey respondents said cost was preventing them from completing a weight-loss program.
attracted roughly 110 million people (46% of U.S. households) during game time on TV in 2014, roughly the same number of viewers YoY.