Advertisers use an average of 4.7 digital platforms to address cross-channel needs.
Of the ads tested for ad recall on the YouTube Empowering Ads Leaderboard, all performed in the top 25% of their categories, with most in the top 10%.
Mastheads generated 6.4X as much revenue per $1 spent as TV.
U.S. smartphone video viewers are 1.4X as likely to watch ads on their devices as TV and desktop viewers.
most-watched videos on YouTube in the week following the 2014 Oscars were branded.
see 16% more search ad conversions when cross-device data is included.
YoY growth in YouTube searches for ASMR.