Advertisers use an average of 4.7 digital platforms to address cross-channel needs.
Despite the fact that only 11% of creative directors are women, half of the creatives responsible for the top 10 empowering ads that appeared on the YouTube Ads Leaderboard in 2015 were women.
Mastheads generated 6.4X as much revenue per $1 spent as TV.
U.S. smartphone video viewers are 1.4X as likely to watch ads on their devices as TV and desktop viewers.
most-watched videos on YouTube in the week following the 2014 Oscars were branded.
From 2015 to 2016, time spent on YouTube grew 40% faster among adults 35+ than among adults overall
see 16% more search ad conversions when cross-device data is included.