Despite the fact that only 11% of creative directors are women, half of the creatives responsible for the top 10 empowering ads that appeared on the YouTube Ads Leaderboard in 2015 were women.
YouTube watch time for sports like track and field, gymnastics, swimming, and volleyball between Mar. 2015 and Feb. 2016 exceeded total watch time for all of the estimated content ever broadcast on ESPN by 30X.
Black millennials watch substantially more YouTube on mobile than other millennials.
of vlog content on YouTube comes from brands.
Mastheads generated 6.4X as much revenue per $1 spent as TV.
Views of real estate videos on YouTube increased 13% YoY.