YouTube
Mastheads generated 6.4X as much revenue per $1 spent as TV.
2015
Google/MarketShare
62%
of executives rely more on experience and advice than data to make decisions.
Related Data
76%
76% of people who search on their smartphones for something nearby visit a business within a day.
May 2016
Google/Purchased
More than half of daily YouTube users ages 18–49 say their personal opinions (including politics) have been influenced by YouTube creators.
Nov. 2015
Google/Ipsos Connect
U.S. retailers
see 16% more search ad conversions when cross-device data is included.
2015
Google AdWords Internal Data
60%
of global app users recall ads in apps.
2014
AdMob
Leading marketers bring in more data sources to their analysis; they are 83% more likely to use cross-device analysis in their analytical models.
2016
Econsultancy and Google