Leading marketers are 31% more likely than mainstream marketers to have increased investment in technologies that make site experiences faster.
March 2017
Econsultancy and Google
97%
of the growth in tech B2B queries from 2012 to 2013 occurred outside of North America.
Related Data
76%
of the B2B searches for tech products and services in English occur outside of the U.S. and Canada.
Q4 2013
Google Internal Data
Mobile usage per B2B worker is expected to increase from two hours a day to three by 2020, driven by millennials, Gen Z, and the increasing use of smartphones by older workers.
Oct 2017
BCG/Google
89%
of B2B researchers use the internet during the B2B research process.
2014
Google/Millward Brown Digital
B2B leaders’ mobile spending averages more than 50% while laggards’ spending is typically less than 10%.
Oct 2017
BCG/Google
78%
of business travelers are more loyal to a travel company that personalizes their experiences online and offline.
April 2017
Google / Ipsos