>1/2 of smartphone users prefer using a finance app over a mobile site to make a payment to a business.
Mobile searches for financial terms related to mortgages, credit cards, loans, and life insurance grew 48% YoY.
Search interest for 401Ks peaks in January.
Avg. Speed for Finance Mobile Sites to Display Content
of Americans pay monthly bills in full.
of the general population have downloaded their bank’s app vs 53% of millennials.
are 1.5X more likely to change banks.