People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie “Space Jam.”
growth in U.S. viewership of SXSW-related content on YouTube.
of big game viewers watch just for the commercials.
as many Google searches for the Oscars on the Monday after than on the day of the awards itself.
Funny LGBT creative drives strong purchase intent, with 68% of survey respondents claiming that funny ads make them more likely to purchase.
The 35–55-year-old group more than doubled its watch time of SXSW videos on YouTube in 2014.
of YouTube gamers say they enjoy watching others play games on YouTube.