U.S. smartphone video viewers are 1.4X as likely to watch ads on their devices as TV and desktop viewers.
Among smartphone owners, Hispanics are 17% more likely than non-Hispanics to access the web more through their phone than through a computer.
of YouTube Gamers who have recently bought a consumer electronics product or service are very likely to rate and review their purchase online.
growth in searches for smart TVs, surpassing searches about other popular TV specs.
increase in searches for connected home products.
Searches for NFC, which lets smartphones “talk to” objects, grew 1.5X.
of global smartphone owners install games within a week of getting their phones, a higher percentage than any other type of app.