Most shoppers visit flower shops from opening until 3 p.m. the day before Mother's Day.
of respondents were open to buying from a new retailer for their holiday purchases.
More than 50% of holiday shoppers say they are open to purchasing from new retailers.
of holiday shoppers begin buying gifts in early December.
of holiday shoppers with a smartphone plan to use it in-store.
Mobile searches for “____ brands” jumped during the 2016 holiday season and are still rising. Some examples: “men’s watch brands” (+70%), “best purse brands” (+140%), “makeup brands” (+150%).
Searches for "flowers" increased more than 170% prior to Mother's Day in 2015, outnumbering Valentine's Day searches by 15%.