1:3
of those surveyed in 2017 still said they were uncomfortable researching and booking travel on their phone - nearly unchanged from 2015.
2017
Google/Phocuswright
10%
of leisure travelers always book with the first hotel brand that comes to mind during their research.
Related Data
Conversion rates have grown nearly 10% on mobile travel sites, while the length of those mobile visits has shrunk by 5%, indicating more people are finding what they need in shorter sessions.
Apr. 2016
Google Analytics
55%
of cruise passengers are experienced switchers, meaning they've booked multiple cruises with multiple cruise companies.
Jun. 2015
Google/IPSOS
Compared with the average YouTube user, travelers are 18X more likely to watch videos about restaurants.
Mar. 2014
YouTube Data
Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.
Jan - June 2017 vs. Jan - Jun 2015.
Google
40%
of users who paid for a travel app did so because it had good reviews.
Oct. 2016
Google/Ipsos