51% of smartphone users have purchased from a company/brand other than the one they intended to because the information provided was useful.
Aug. 2015
Google/Ipsos
10%
of leisure travelers always book with the first hotel brand that comes to mind during their research.
Related Data
Black millennials watch substantially more YouTube on mobile than other millennials.
Sept. 2016
Nielsen
76%
76% of people who search on their smartphones for something nearby visit a business within a day.
May 2016
Google/Purchased
17%
of consumers used a social network when looking for information about local businesses.
2014/2015
The Consumer Barometer Survey
58%
of survey respondents said cost was preventing them from completing a weight-loss program.
Sep. 2013
Google/The Modellers
Super Bowl
attracted roughly 110 million people (46% of U.S. households) during game time on TV in 2014, roughly the same number of viewers YoY.
2014
Nielsen