Conversion rates have grown nearly 10% on mobile travel sites, while the length of those mobile visits has shrunk by 5%, indicating more people are finding what they need in shorter sessions.
of leisure travelers always book with the first hotel brand that comes to mind during their research.
of cruise passengers are experienced switchers, meaning they've booked multiple cruises with multiple cruise companies.
Compared with the average YouTube user, travelers are 18X more likely to watch videos about restaurants.
Top Interests of Travelers:
Travelers say that search is the most common way in which they discover the brand they ultimately book with during the planning phase.
share of visits to travel sites increased by 48% YoY.