People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie “Space Jam.”
Video game marketers looking to reach those in their category with video ads aimed at men ages 18 to 34, would miss out on 71% of the potential shoppers who are engaging with relevant YouTube content.
of big game viewers watch just for the commercials.
as many Google searches for the Oscars on the Monday after than on the day of the awards itself.
The 35–55-year-old group more than doubled its watch time of SXSW videos on YouTube in 2014.