of car buyers turn to Google Search for a shorter, more efficient research process and are now taking less time to decide on a final purchase.
One consumer's auto search included over 900 digital interactions during a three-month period leading up to her decision.
of buyers attempted to contact car dealers online in 2013. This number increased to 64% in 2014
71% of the digital touchpoints in one consumer's auto search occurred on mobile.
now take, on average, 2.3 months to decide which car to buy.
of people who took their vehicle in for service first heard about the service center they visited through video.