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of those surveyed in 2017 still said they were uncomfortable researching and booking travel on their phone - nearly unchanged from 2015.
Travelers say that search is the most common way in which they discover the brand they ultimately book with during the planning phase.
of those surveyed in 2017 still said they were uncomfortable researching and booking travel on their phone - nearly unchanged from 2015.
Conversion rates have grown nearly 10% on mobile travel sites, while the length of those mobile visits has shrunk by 5%, indicating more people are finding what they need in shorter sessions.
of cruise passengers are experienced switchers, meaning they've booked multiple cruises with multiple cruise companies.
Compared with the average YouTube user, travelers are 18X more likely to watch videos about restaurants.
Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.
of users who paid for a travel app did so because it had good reviews.