1:3
of those surveyed in 2017 still said they were uncomfortable researching and booking travel on their phone - nearly unchanged from 2015.
2017
Google/Phocuswright
Travelers say that search is the most common way in which they discover the brand they ultimately book with during the planning phase.
Related Data
Conversion rates have grown nearly 10% on mobile travel sites, while the length of those mobile visits has shrunk by 5%, indicating more people are finding what they need in shorter sessions.
Apr. 2016
Google Analytics
55%
of cruise passengers are experienced switchers, meaning they've booked multiple cruises with multiple cruise companies.
Jun. 2015
Google/IPSOS
Compared with the average YouTube user, travelers are 18X more likely to watch videos about restaurants.
Mar. 2014
YouTube Data
Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.
Jan - June 2017 vs. Jan - Jun 2015.
Google
40%
of users who paid for a travel app did so because it had good reviews.
Oct. 2016
Google/Ipsos