51% of smartphone users have purchased from a company/brand other than the one they intended to because the information provided was useful.
Aug. 2015
Google/Ipsos
Travelers say that search is the most common way in which they discover the brand they ultimately book with during the planning phase.
Related Data
76%
76% of people who search on their smartphones for something nearby visit a business within a day.
May 2016
Google/Purchased
17%
of consumers used a social network when looking for information about local businesses.
2014/2015
The Consumer Barometer Survey
58%
of survey respondents said cost was preventing them from completing a weight-loss program.
Sep. 2013
Google/The Modellers
Super Bowl
attracted roughly 110 million people (46% of U.S. households) during game time on TV in 2014, roughly the same number of viewers YoY.
2014
Nielsen
90%
of Canadians belong to at least one retailer loyalty program.
Jul. 2015
COLLOQUY