People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie “Space Jam.”
The number of searches for the brands advertised during the big game increased 40% YoY.
of big game viewers watch just for the commercials.
as many Google searches for the Oscars on the Monday after than on the day of the awards itself.
The 35–55-year-old group more than doubled its watch time of SXSW videos on YouTube in 2014.