People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie “Space Jam.”
The World Cup
is the largest, most connected global sporting event. Worldwide, it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour de France combined.
of big game viewers watch just for the commercials.
as many Google searches for the Oscars on the Monday after than on the day of the awards itself.
The 35–55-year-old group more than doubled its watch time of SXSW videos on YouTube in 2014.