When asked why they turn to YouTube, viewers said they don’t just want to be entertained, they’re also hungry for how-to and learning content.
51% of smartphone users have purchased from a company/brand other than the one they intended to because the information provided was useful.
Black millennials watch substantially more YouTube on mobile than other millennials.
76% of people who search on their smartphones for something nearby visit a business within a day.
of consumers used a social network when looking for information about local businesses.
of survey respondents said cost was preventing them from completing a weight-loss program.