51% of smartphone users have purchased from a company/brand other than the one they intended to because the information provided was useful.
Funny LGBT creative drives strong purchase intent, with 68% of survey respondents claiming that funny ads make them more likely to purchase.
Black millennials watch substantially more YouTube on mobile than other millennials.
76% of people who search on their smartphones for something nearby visit a business within a day.
of consumers used a social network when looking for information about local businesses.
of survey respondents said cost was preventing them from completing a weight-loss program.
attracted roughly 110 million people (46% of U.S. households) during game time on TV in 2014, roughly the same number of viewers YoY.