Leading marketers are 31% more likely than mainstream marketers to have increased investment in technologies that make site experiences faster.
Leading marketers are 46% more likely than mainstream marketers to increase investments in capabilities, like machine learning, which can predict customer needs.
of the B2B searches for tech products and services in English occur outside of the U.S. and Canada.
of B2B researchers use the internet during the B2B research process.
of business travelers are more loyal to a travel company that personalizes their experiences online and offline.
do 12 searches on average prior to engaging on a specific brand's site.
of B2B researchers watch 30 minutes or more of B2B-related video content.