People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie “Space Jam.”
March Madness fans are 16X more likely to watch videos related to sports news compared to the average YouTube viewer.
of big game viewers watch just for the commercials.
as many Google searches for the Oscars on the Monday after than on the day of the awards itself.
The 35–55-year-old group more than doubled its watch time of SXSW videos on YouTube in 2014.