87%
of smartphone users who reported tracking their own physical activity on their smartphones in the past month used apps to do so.
Oct. 2016
Google/Ipsos
People watched more than 3 million hours of March Madness videos on YouTube during the first four rounds of the 2016 March Madness tournament.
Related Data
Leading marketers are 31% more likely than mainstream marketers to have increased investment in technologies that make site experiences faster.
March 2017
Econsultancy and Google
89%
of people are likely to recommend a brand after a positive brand experience on mobile.
April 2017
Google/Purchased
51% of smartphone users have purchased from a company/brand other than the one they intended to because the information provided was useful.
Aug. 2015
Google/Ipsos
Black millennials watch substantially more YouTube on mobile than other millennials.
Sept. 2016
Nielsen
When smartphone users are deciding whether to install a shopping app, discounts and deals are the top motivating factors.
Oct. 2016
Google/Ipsos