People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie “Space Jam.”
Aug. 14–21, 2016
Google
People watched more than 3 million hours of March Madness videos on YouTube during the first four rounds of the 2016 March Madness tournament.
Related Data
20%
of big game viewers watch just for the commercials.
Jan 22–26 2016
Google Consumer Surveys
4X
as many Google searches for the Oscars on the Monday after than on the day of the awards itself.
Feb.–Mar. 2014
Google Trends Data
Funny LGBT creative drives strong purchase intent, with 68% of survey respondents claiming that funny ads make them more likely to purchase.
April 2017
Google
The 35–55-year-old group more than doubled its watch time of SXSW videos on YouTube in 2014.
Jan. 2013–Dec. 2014
Google/YouTube Internal Data
73%
of YouTube gamers say they enjoy watching others play games on YouTube.
May 2017
Google/Ipsos Connect