Leading marketers are 31% more likely than mainstream marketers to have increased investment in technologies that make site experiences faster.
March 2017
Econsultancy and Google
Marketing leaders are 1.3X as likely as mainstream marketers to say that their data and analytics strategy defines how they integrate data and related technologies.
Related Data
YouTube
Mastheads generated 6.4X as much revenue per $1 spent as TV.
2015
Google/MarketShare
76%
76% of people who search on their smartphones for something nearby visit a business within a day.
May 2016
Google/Purchased
More than half of daily YouTube users ages 18–49 say their personal opinions (including politics) have been influenced by YouTube creators.
Nov. 2015
Google/Ipsos Connect
U.S. retailers
see 16% more search ad conversions when cross-device data is included.
2015
Google AdWords Internal Data
60%
of global app users recall ads in apps.
2014
AdMob