87%
of smartphone users who reported tracking their own physical activity on their smartphones in the past month used apps to do so.
Oct. 2016
Google/Ipsos
Marketing leaders are 1.3X as likely as mainstream marketers to say that their data and analytics strategy defines how they integrate data and related technologies.
Related Data
YouTube watch time for sports like track and field, gymnastics, swimming, and volleyball between Mar. 2015 and Feb. 2016 exceeded total watch time for all of the estimated content ever broadcast on ESPN by 30X.
Mar. 2015–Feb. 2016
Google Data, U.S.
51% of smartphone users have purchased from a company/brand other than the one they intended to because the information provided was useful.
Aug. 2015
Google/Ipsos
When smartphone users are deciding whether to install a shopping app, discounts and deals are the top motivating factors.
Oct. 2016
Google/Ipsos
14%
of vlog content on YouTube comes from brands.
Apr. 2016
Google/Pixability
YouTube
Mastheads generated 6.4X as much revenue per $1 spent as TV.
2015
Google/MarketShare