74%
of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents.
Sept. 2016
Google/Ipsos Connect
82%
of millennial dads who watch videos on YouTube related to general or pop culture news do so to connect with their children.
Related Data
59%
of millennial dads seek out videos about baby health.
Jun. 2015
BabyCenter
Millennials
are 2X more likely to be focused while watching video on their smartphones vs. on TV.
Oct. 2014
Google/Ipsos
47%
of millennials use their phones while in bed.
Jun. 2015
Google/Galaxy Research
30%
of gamers are above the 34-year-old millennial threshold.
Sep. 2015
Google/Ipsos MediaCT
70%
of teens own a smartphone, up from 45% 10 years ago.
Oct. 2013
Nielsen