74%
of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents.
of millennial dads who watch videos on YouTube related to general or pop culture news do so to connect with their children.
of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents.
searches on YouTube grew and watch time of parenting videos doubled YoY in the first five months of 2015.
of millennial dads seek out videos about baby health.
growth in searches for "strollers" on mobile.
Over 50% moms who turned to YouTube videos for guidance on parenting topics watched videos made by brands or companies.
of millennial parents say they have continued to pursue their personal passions since having their child(ren), which is significantly higher than Gen X parents.