Black millennials watch substantially more YouTube on mobile than other millennials.
When learning something new, millennials are 2.7X as likely to prefer to do so by watching a YouTube video compared to reading a book.
of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents.
of millennial dads seek out videos about baby health.
Mobile usage per B2B worker is expected to increase from two hours a day to three by 2020, driven by millennials, Gen Z, and the increasing use of smartphones by older workers.
are 2X more likely to be focused while watching video on their smartphones vs. on TV.
of millennials use their phones while in bed.